When I was in America and I told gamers that I was moving back to Japan, they all seemed struck dumb by jealousy. When they finally out of their stupor they would invariably talk about all the cool games I’d get to play while I lived here. American gamers view Japan as a sort of promised land, particularly those gamers who are fond of RPG’s and still don’t forgive Square for never bringing “Generic RPG Series VII: Super-Duper-Taisen-Double-Upper 64” to American shores.
What these gamers don’t realize is that most games that don’t make it to the states don’t make it for good reasons. There is the occasional exception of like fan favorites such as Mother or Oendan (which is making it finally to America in the form of Elite Beat Agents.) Most Japanese games are too steeped in Japanese culture for anybody but the Japanese to understand.
It’s not that western audiences can’t understand Japanese games. Twenty years of gaming since the Famicom have shown they can and have. And it’s not because Japanese games are too quirky or weird, Loco Roco, and Katamari Damacy, have shown that indeed westerners can be charmed a certain Japanese cartoony quirkiness. Japanese games draw upon social phenomenon, and gaming conventions that Western audiences would find obtuse or absurd.
Japan has fads and crazes like any other country. Some of those fads travel the pacific and others never do. Pokemon was one craze that both Japan and America shared. Everyone loves Pokemon, or rather loved. The ‘gotta catch em’ all’ phenomenon hit its peak Stateside around 1999 or 2000 and went downhill from there. Sure we still get Pokemon games, but it’s not quite the huge marketing force it was around the time Pokemon: Yellow came out. In Japan however this little craze never quite died down. After teaching in some twenty plus Japanese elementary school classrooms, I’ve noticed that kids here still love Pokemon. Backpacks, lunch-boxes, pencils, T-shirts, any thing where Pikachu can be Pikachu is. There’s even a Pokemon themed train on the Yamanote line in Tokyo; where LCD screens advertise Pokemon alongside a dynamic subway map.
Advertisements tell parents to buy Pokemon DVD’s with the English language track to teach their kids English. I dread the day I enter a classroom and the kids can’t speak any English, but they can do the Pokerap.
But it’s not necessarily Pokemon that Japanese kids love, it’s the ‘gotta catch em’ all’ attitude. Japanese kids actually play outside and search for monsters of their own to pit against each other. They call them ‘Kabuto-mushi’ but American’s just call them Beetles. Not your average American beetle but massive beetles with horns like a triceratops. They’ll capture them, and hold beetle fights at recess. If there was betting involved it would be like a cock fight. If they kept the beetles in little balls, it would be Pokemon incarnite.
You’d think that Japanese kids would be content to capture bugs in the real world, and have more fantastic experiences in their video games. But there are more than a handful of beetle fighting video game series. There were two beetle games (classified as RPG’s according to Yahoo! Games) on the DS released in Japan in just the past month. The genre exists on other consoles, but the DS is home the great majority of beetle titles. Then there are the Arcade games to consider. Fighting games, card games, all featuring beetles, and Japanese kids love them.
Now as much as love Japanese games I don’t give a damn about simulated beetle fights. And neither do western kids. While there are those among us who have fond memories of hunting for bugs as a child, I have a hard time imagining western audiences finding the idea of beetle fights as appealing as the Japanese do. I certainly don't see America importing invasive species of beetle from South-East Asia and then making video games about them. Americans may swallow one ‘catch em’ all’ series, but they won’t swallow fifteen, let alone half a dozen about beetles. We may like brain age, but the knock offs filling Japanese shelves would not entice an audience outside of Japan. Mahjong is for old ladies in America, but it’s a college pastime for students in Japan. That’s why there are multiple Mahjong titles for all platforms in Japan. These games are banking and aspects of Japanese culture that non-Japanese wouldn’t get. That’s fine by me. There’s enough junk to get through on American shelves without having to dig past unsold copies of “Bugtown’s Tale of the Beetle”.